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Contacts & CRM

Know every customer. Decide what your AI knows.

Callario keeps one lifelong record for every customer — identities merged, company, tier, health and renewal, every conversation on one timeline. You decide, field by field, what your AI agent and Copilot may read, and consent and personal-data filters apply before anything reaches a model.

  • Field-by-field control of what the AI may know
  • New address, same person — merged, and reversible
  • Consent, data export and erasure on every record
MRMaya RiveraActive customer · since March 2024Enterprise

Company

Northwind

Health

Watch

Renewal

14 Jan 2027

Open tickets

2
maya@northwind.coVerifiedweb visitor · 7f3aVerified
ConversationsTicketsAI chatsAll activityNotesConsent
  • AI chat · delivery addressToday 14:19 · handed to Omar
  • #2041 · Send the order to my officeOpen · Support
  • Pinned note: renewal call on 2 DecPriya · internal

AI knowledge

Grounded on 3 attributes.

Plan
Business
Preferred language
Arabic
Delivery region
visitor-statedEU

Phone numberpersonal data

Discount approvedteam only

Personal-data and internal fields reach no AI. Copilot also reads fields marked “Team and Copilot”.

01Companies & accounts

Every company, an account.
With an owner and a renewal date.

Group people under their company and run it like an account: a managed tier, an owner, a health your team sets, and the renewal date — with every ticket and change on one activity feed. Tiers do real work: queues, SLA policies and rules can all key on them.

  • Everyone at the company, with their open tickets
  • Health is your team’s call: Healthy, Watch, At risk or Churning
  • Send a tier to its own queue and its own SLA targets
Northwind · northwind.coEnterprise

Account owner

PSPriya Shah

Health · set by the owner

HealthyWatchAt riskChurning
Renews 14 Jan 2027in 102 days

People · 3

  • MRMaya RiveraOperations lead2 open
  • OHOmar HaddadFinanceNo open tickets
  • SASara AliIT admin1 open

Account activity

  • TodayMaya Rivera opened #2041
  • 2 OctPriya moved the tier Growth → Enterprise
  • 28 SepHealth changed Healthy → Watch
The tier does work, not just decorationRoute Enterprise tickets to their own queue, give them their own SLA policy, or match them in a rule.

02Directory & segments

Slice the directory your way.
Keep the slice as a segment.

Filter customers by tier, lifecycle, last seen or any custom field, and choose the columns you work with. Save the list as a segment — dynamic, so membership follows customers as they change, or static for a fixed list — and use it in queues, SLA policies, rules and workflows.

  • Each teammate keeps their own columns
  • Every segment shows what uses it before anyone deletes it
  • Custom fields for people and companies, required where it matters
Customers
Account tier is EnterpriseFilter
NameTierPlan
Maya RiveraEnterpriseBusiness
Sara AliEnterpriseBusiness
Daniel OkaforEnterpriseScale
Lena FischerEnterpriseScale
Yusuf DemirEnterpriseBusiness
5 customersSave as segment

Enterprise, active this monthDynamic

Membership updates itself as customers change.

Used by

  • Queue · Enterprise desk
  • SLA policy · Enterprise
  • Business rule · VIP tag

03Import & privacy

Bring your customers in.
Hand them their data on request.

Import up to 20,000 customers or companies from a CSV — create, update by a match key, or both — with every row’s verdict previewed first, and revert the whole import if it went wrong. Every record carries consent per purpose, and export, restriction and erasure requests start from the record itself.

  • Large files import in the background
  • Exports use the import’s columns, so a round trip just works
  • Erasure removes personal data; a legal hold blocks it when it must
customers.csv · 18,420 rowsDone

Mode Create and updateMatch on Email

12,304

Created

5,880

Updated

201

Skipped

35

Errors

Revert this importPuts changed values back and removes what it created
Privacy · Maya Rivera

Consent

  • SupportGranted
  • MarketingWithdrawn
  • Data processingGranted

Data requests

  • Export data
  • Restrict processing
  • Legal hold
  • Erase personal data…

Every request is recorded under Governance.

04Everything in the box

The customer record,
built for support teams and their AI.

  • One lifelong recordTickets, AI chats, help-centre requests, notes and consent changes on one timeline.
  • Merge & unmergeIdentities are matched to the right person, and any merge can be undone.
  • Duplicates queueLikely duplicates wait for a person to merge or dismiss them.
  • Companies & accountsOwner, health, renewal date and an activity feed for every account.
  • Managed tiersYour own tiers and colours, usable by queues, SLA policies and rules.
  • Custom fieldsFor people or companies, each with its visibility: team, Copilot, or the AI agent.
  • Directory & segmentsFilter chips, your own columns, and dynamic or static segments.
  • CSV import & exportUp to 20,000 rows, update by a match key, preview every row, revert.
  • Notes & tasksInternal or pinned notes, and tasks with an assignee and a due date.
  • Consent & GDPR requestsConsent per purpose; export, rectify, restrict or erase on request.
  • Verified identityYour website can sign who a visitor is, so lookups only run for proven customers.
  • AI knowledge cardEvery record shows exactly what the AI agent is told about that customer.

05Straight answers

Customer data,
asked about plainly.

What exactly can the AI see about a customer?
Each custom field has a visibility: team only, team and Copilot, or also the AI agent when it replies to the customer. Personal-data and internal fields reach no AI, a customer whose processing is restricted gives the AI only coarse signals, and a value a visitor typed into the pre-chat form is passed on as their claim, not as fact. The AI knowledge card on each record shows exactly what the AI agent is told.
Does the AI write a summary of each customer?
Not yet. The AI agent and Copilot read the governed context — the fields you allow, filtered for consent and personal data — and Copilot summarises tickets, but there is no AI-written profile of a customer. Nothing is guessed or enriched from outside sources either.
How do merges work — and can we undo one?
New identities are matched to the customer they belong to, and identities are marked verified or claimed so a guess never outranks a proof. Likely duplicates wait in a queue for a person to decide, and every merge keeps its history and can be unmerged.
Can we import from our current helpdesk or CRM?
Through CSV rather than a direct connector. Import up to 20,000 customers or companies per file, choose create, update or both with a match key, preview every row’s verdict first, and revert the import if needed. Exports use the same columns.
How do you handle GDPR requests?
From the customer’s record: export their data, rectify it, restrict processing, or erase their personal data. A legal hold blocks erasure until it is released, and every request is recorded under Governance. Consent is kept per purpose — support, marketing, data processing and more.
Is account health calculated automatically?
No. Health is your team’s judgement — Healthy, Watch, At risk or Churning — set by the people who know the account, and every change lands on the account’s activity feed.
Design-partner programme · now onboarding

Put it in front of
real customers.

We’re onboarding a small group of teams ready to run their support on Callario’s AI — and to tell us where it breaks. Bring your real conversations; we’ll bring the platform and the people who build it.

  • No training on your data
  • English and Arabic
  • Human takeover, any time

What design partners get

  • The whole platform, set up with youAI agent, copilot, workflows, inbox and knowledge — configured around your real conversations.
  • A direct line to the buildersTalk to the people who write the code, not a support queue.
  • A say in what ships nextYour feedback shapes the roadmap, week by week.